Collaborative Post: What Makes China Uniquely “Cool?” Can China’s “Coolness” Be Exported?
June 5th, 2009
A recent interview with Jenny Bai, Founder and CEO of The Red Connect, explored the potential to export China’s brands and pop culture to the Western market. Given recent investment trends, it is apparent that China is preparing to stake its claim in new territories- and the auto industry has perhaps been the most obvious [...]

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